Kraft Foods prepared the campaing for Oreo - popular cookie sandwich at Czech Republic and Slovakia on CLP size bus shelters. 1 Twist 2 Lick 3 Dunk! – the Oreo headline directly inspired the creatives to use electroluminescent poster to highlight three steps how to enjoy Oreo cookies.
The most frequented places and pedestrian zones were equiped by animated lighting posters which are the most suitable media technology how to expose dynamic animation in traditionally static media. It supports the key artwork message communicating three steps by animation.
