Jacobs Krönung coffee smoke shaped into a Christmas tree!

Monday, 12 April 2010 11:52 Pavel Beneš

Smooth, delicate lighting…..this is a new Xmas campaign of Jacobs Krönung in Poland. Jacobs selected ELON Posters for their peak season campaign based on Polish Kraft Foods’ previous experience with the Milka campaign from February 2008.

The creative agency prepared an excellent piece of artwork based on two cups of coffee supplemented by coffee steam smoothly rising up in a Xmas tree shape. The ELON Poster ™ combines light from neon tubes for the coffee cups and the smoothest EL light animation on the coffee steam. ELON Posters provided 100 pieces in support of the overall 500 site campaign in major cities across Poland in December 2009.

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