Media

Canvas Magazine incorporates printed electronic cover

Monday, 22 August 2011 16:25 Michal Kotyk
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US print title Canvas Magazine has published a new issue with a fully printed, interactive electronic cover.

Around 12,000 copies were printed for the February issue using electrochromatic inks from Ntera. The printed electronics also helped set up the supply chain for the integrated batteries from Blue Spark Technologies, and roll-to-roll printing services from Si-Cal.

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ELON Posters enters its 5th Christmas season!!!

Wednesday, 13 October 2010 15:15 Pavel Beneš
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It is right time now to apply ELON Posters into your outdoor camnpaigns! ELON Poster ™ is the shining star between all technologies for ambient media. It is very effective animated lighting device which gives to the standard static artwork another 2 dimensions. The movement and the light well performed in the period when the days are shorter. The lighting effect becomes much more visible, attracting the attention of passers-by for longer time then in summer months. ELON Posters are looked at. Not only seen!  .
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Who is getting Fruity on the streets?

Sunday, 01 August 2010 22:03 Pavel Beneš
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JCDecaux Innovate has created a refreshingly different campaign for ‘This Water’, with 5 6-sheet Showcases filled with smiley resin lemons and limes with water cascading over them.

Booked through Hyperspace at Posterscope, the bus shelters are causing a stir among consumers in New Oxford Street, Tottenham Court Road and High Holborn in London.
Each bus shelter took 2 hours to complete, with the fruit installed by hand, piece by piece. The campaign will run until 2nd August.

 

McCann and ELON Awarded by the Bronze in Frankfurt!

Sunday, 06 June 2010 14:01 Pavel Beneš
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ELON Technologies from Prague, together with McCann Erickson from Berlin and JCDecaux from Hamburg prepared the project of animated CityLight Posters for GPGE Society for Pediatric Gastroenterology and Nutrition.

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Advertising and Surveillance: I’m worried.

Tuesday, 11 May 2010 10:13 Jim Matthews
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Reaching out to people is good business. Personalization and interactivity are the buzzwords of our age. Hence the current developments in advertising that seek to involve us simple consumers in the process of being marketed at.
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