JCDecaux Innovate has created a refreshingly different campaign for ‘This Water’, with 5 6-sheet Showcases filled with smiley resin lemons and limes with water cascading over them.
Booked through Hyperspace at Posterscope, the bus shelters are causing a stir among consumers in New Oxford Street, Tottenham Court Road and High Holborn in London.
Each bus shelter took 2 hours to complete, with the fruit installed by hand, piece by piece. The campaign will run until 2nd August.
