Ladies beer by Heineken, It`s Mystery

Thursday, 23 January 2014 22:05 Pavel Beneš


Heineken Czech Republic has launched the new product, the ladies beer Mystery on the market. They used the ELON Posters™ to support the activities in the retail to boost the promotion in bars and pubs in the region.


The artwork was well prepared with creative agency to show and hide the mysterious Venice mask evoquing the story of the product. A2 size posters animated in very smooth mode of animation shows the product mystery, smoothness and positioning towards the targeted group of consumers. The ELON poster in this case was the ideal solution.


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