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Thursday, 25 February 2010 17:06
Pavel Beneš
Electroluminescent (EL) devices are actually 1 mm flat lamps. They emit light, but they are unlike any traditional lamp. EL relies on phosphorescent materials which glow when exposed to a small electrical current.
Electroluminescent technologies have low power consumption compared to competing lighting technologies, such as neon or fluorescent lamps. This, together with the thinness of the material, has made EL technology valuable to the advertising industry. Relevant advertising applications include electroluminescent billboards and signs. EL manufacturers are able to control precisely which areas of an electroluminescent sheet illuminate, and when. This has given advertisers the ability to create more dynamic advertising which is still compatible with traditional advertising spaces.
Animated or flashing displays require a driver to operate. A driver is simply an inverter connected to an IC chip which is then connected to several different EL sheets, panels, tapes or decals. As different lamps are illuminated, they produce an animated effect.
Application in advertising:
- Modern Alternative Media
- Out of Home Networks
- Indoor P.O.S. Networks
- Public Transport
- P.O.S. Materials
- Shop windows decoration
- BTL applications
- Design and architecture
- Events realisations, concert stages
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